Privacy Policy

We are totally committed to preserving the privacy of all visitors to this website. Please read the following privacy policy to understand how we use and protect the information that you provide to us - if you have any questions or queries, please feel free to Contact Us.

The privacy policy outlined below applies to all information collected by or via Ideal Shopping Direct Limited, Ideal Home House, Newark Road, Peterborough, PE1 5WG (Company No. 1534758 and VAT Reg No. 738 1640 28) trading as Lead The Good Life ("us", "our", "we").

By registering or placing an order online or offline from Lead The Good Life, you consent to the collection, use and transfer of your information under the terms of this policy.

Information that we collect from you

When you visit, register or order products or services from Lead The Good Life you may be asked to provide certain information about yourself including your name, contact details (telephone number and email address) and credit or debit card information.

We may also collect information about your usage of this website as well as information about you from messages you post to the website and e-mails or letters you send to us.

To maintain customer service standards and to assist staff training, we may record and monitor incoming calls.

Use of your information

Information we collect about you will be used to enable us to:

  • provide you with access to all parts of our website and to supply the goods or services you have requested
  • charge you correctly and to contact you where necessary concerning your orders or other related matters
  • use and analyse the information we collect so that we can administer, support, improve and develop the services we offer
  • administer any prize draws or competitions you may enter

In particular, we may use your information to contact you for your views on our services and to notify you occasionally about important changes or developments to the website, our products or our services.

Further, where you have consented, we might also use your information to let you know by email, telephone, SMS text message, post or otherwise about other products and services which we offer (including products and services of other selected companies and organisations) which may be of interest to you, including details of special offers, discounts, offers, competitions and so on.

If you change your mind about being contacted in the future, please let us know by emailing [email protected].

Disclosure of your information

The information you provide to us may be accessed by or given to:

  • employees and agents of Ideal Shopping Direct Limited to administer any accounts, products and services provided to you by Ideal Shopping Direct Limited, or in the future;
  • third party suppliers, who act for us for the purposes set out in this policy or for other purposes approved by you. Those parties process information, fulfil and deliver orders, process credit card payments and provide support services on our behalf.
  • other organisations for the administration of prize draws

We may also pass aggregate information on the usage of our website to third parties but this will not include information that can be used to identify you.

Only where you have consented when providing us with your details, we may also allow other companies in our group or selected partners of ourselves or our group companies to contact you occasionally about products and services which may be of interest to you. If you change your mind about being contacted by these companies in the future, please let us know by emailing [email protected].

Finally, if our business enters into a joint venture with or is sold to or merged with another business entity, your information may be disclosed to our new business partners or owners.

In carrying out the activities specified in this Policy, we may transfer data to reputable companies outside the European Economic Area. We take steps to ensure that your information will be afforded the same level of protection as that required of us under applicable UK data protection legislation, unless required to do so by law or if we have a duty to do so, we will not otherwise share, sell, rent, trade or distribute any of the information you provide to us without your consent.


Cookies are alphanumeric identifiers that we transfer to your computer's hard drive through your Web browser. Cookies allow us to understand who has seen which pages and advertisements, to determine how frequently particular pages are visited and to determine the most popular areas of our website. Depending on the type of cookie we use, cookies also allow us to make our website more user- friendly. For example, permanent cookies allow us to save your password so that you do not have to re-enter it every time you visit our website.

Please remember that cookies do not contain any contain any confidential information such as your home address, telephone number or credit card details. We do not exchange cookies with any third party websites or external data suppliers.

Most Web browsers automatically accept cookies, but you can usually change your browser settings to prevent this. However, it may not be possible to purchase from unless you have cookies turned on and we recommend that you leave them turned on to best enjoy your visit to our website.

For more information about cookies, visit our About Cookies page.

Security and Data Retention

We employ security measures to protect your information from access by unauthorised persons and against unlawful processing, accidental loss, destruction and damage. We will retain your information for a reasonable period or as long as the law requires.

However we cannot guarantee the security of any data you disclose online. You accept the inherent security risks of providing information and dealing online over the Internet and will not hold us responsible for any breach of security unless this is due to our negligence or wilful default.

We recommend you always close down your Internet browser when you have finished shopping online, especially if you use a shared PC. This will delete temporary Internet cookies from any sites that you may have visited.

We may occasionally send you emails, but we would never send an email asking for your security information or log on details, or direct you to a web page that asks for this information. If you receive an email that appears to be from us that you suspect is fraudulent, do not click on any links contained within the email or provide any credit card or log on details.

Please be aware that our site may link to other websites which may be accessed through our site. We are not responsible for the data policies or procedures or the content of these linked websites.

If you have any further concerns about security, please email [email protected].

Accessing and Updating

You are entitled to see the personal data (as defined in the Data Protection Act) that we keep about you, upon receipt of a written request and payment of a fee. If you wish to do this, please contact us at [email protected]

If you are concerned that any of the information we hold on you is incorrect, or if you want to be removed from our mailing list, please contact us at [email protected]> or click on the "unsubscribe" link on any of the emails we send to you.

Changes to our Privacy Policy

Any changes to our privacy policy in the future will be posted to the website and, where appropriate, through e-mail notification.

Contact Us

All comments, queries and requests relating to our use of your information are welcomed and should be addressed to [email protected].